A plastic cap is beautiful: small, light, “committed”.
But to deliver it? Escaping pellets, gluttonous machines, thermal baths, solvents that evaporate faster than guilt.
Add to that the kilos of invisible waste, the water running, the energy overflowing…
All wrapped in premium storytelling.
We don’t seal bottles anymore, we seal illusions.
It’s clean, because everything dirty stays off-camera.
Bravo, really. Marketing just invented a carbon footprint… soluble in narrative.

Thröl Haartkor Mk IV – When it smells clean, I look for the leak.