Braskem Idesa puts on a sustainability parade in its 2024 ESG report, but the reality tells a different story. The company plays the circularity card while delivering a recycled resin output that’s barely measurable. As it flaunts marketing wins, it clings to an industrial model rooted in fossil fuels – backed by massive investments to keep that dependence alive. Glossy biodiversity stats gloss over neglected environmental impacts. This report, orchestrated to soothe investors, feels more like a smokescreen than a genuine shift toward sustainable transformation. The real costs and consequences of these choices remain in the dark – raising serious questions about the credibility of it all.