The bio-based plastic: branded green, built to last forever.”

Ah, World Environment Day, the perfect moment for the plastics industry to swap its polyethylene T-shirt for a lovely “bio-based” sweater.
Like watching a criminal dress up as a hero.

Every June 5, we get bombarded with dazzling promises that smell like chloroform for our critical minds.
With magic words and catchy storytelling, we get sprinkled with “renewable”, never mind the actual facts.

So yes, let’s celebrate this day by remembering:
wrapping plastic in green won’t give it a conscience.

Spoiler: the oceans don’t feel a thing.