Companies wrap themselves in green - but the reality is much darker. Between honey jars showcased on LinkedIn and tons of plastic churned out behind the scenes, the façade of corporate ecology fools no one. These “nature-friendly” gestures mask a hungry industry, where a few kilos of honey can’t offset thousands of tonnes of polymers. A beehive on a rooftop doesn’t erase plastic pipelines. The masquerade has to end. It’s time to face material truths - and push for deep transformation, not photogenic stunts. Drop the symbols. Demand tangible results.